IT Masters Program |
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Lesson 4: Presentation Attributes-The Use of Color
Color Rules
Color Rules to Remember
- Design your layout in black and white first and then add color. This way you nail down the good attributes of your design.
- Choose only three to four colors for your palette. You should have the background color and two to three others for your fonts and highlights.
- Balance your work. Each area of a composition must be offset by other areas of the composition so that no individual area stands out as disharmonious.
- Black on pure white is very stressful to the eyes in a web format. Soften the degree of contrast between the text and background to soften visual stress.
- Never place dark or medium blue text on a black background. The eye does not have as many blue receptors as other colors and cannot distinguish the boundaries of the shapes.
- Principle of Order: Good color schemes must also govern the order and placement of colors in a composition.
How to Use Color
Guide: Directs the viewer's eye across the page
Collaborator: Ties areas of design together
Attention Getter: The viewer's eye is drawn to distinctive or unusual colors
Segregationist: Set areas of design apart from each other
Mood: Creates an overall mood and evokes an emotional response from the viewer
Organizer: Organizes textual information such as headers and footers
Proceed to Lesson 4: Color Psychology after you've completed this section.
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